The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans

The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans / Robert J. Hamper

ISBN 9780071809108

Robert J. Hamper

Summary

"The marketing blueprint you need to drive corporate growth. Based on an expansive, long-term study of proven marketing plans, The Ultimate Guide to Strategic Marketing provides decision makers with the knowledge and insight they need to overhaul their marketing strategies--not just come up with short-term, quick-fix solutions. It covers virtually every topic important to marketing executives, including: Planning in the context of the global/e-commerce market environment SWOT Internal/external investment opportunities Strategic budgeting and forecasting. Robert J. Hamper is president of Robert J. Hamper & Associates, which specializes in strategic planning, and has consulted for over 18 years to Fortune 500 and mid-sized corporations"--

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Description

Details

ISBN
9780071809108
Title
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
Author
Robert J. Hamper
Call Number
Publication
New York : McGraw-Hill Education, [2014]
Pages
1 online resource (xii, 304 pages)
Product Dimensions
Edition
Biography Note
LCCN
Url for this record
Bib. No
1642220